Benbria Receives Communications Solutions Product of the Year

cs-2010BlazeCast® Customer Notification Solution Recognized for Leadership and Innovation in Helping Companies Improve Loyalty via a Better Customer Experience

Ottawa, Ontario – August 29, 2011 – Benbria, a leader in customer notification solutions, announced today that TMC, a global, integrated media company, has named BlazeCast® as a recipient of a 2010 Communications Solutions Product of the Year Award. Benbria was honored for product innovation in customer notification solutions, which help retail, food service, utility and hospitality companies improve loyalty and attain greater business value from customers and employees by delivering an engaging, real-time and interactive customer experience.

“Benbriawas chosen to receive a Product of the Year Award for creating exceptional advancements incommunications solutions that help companies improve brand loyalty and advocacy,” said Rich Tehrani, CEO, TMC. “BlazeCast has shown benefits in helping companies improve the customer experience by ensuring faster delivery and response to real-time information using the customer’s media of choice. Congratulations to the entire team at Benbria. I look forward to more innovative solutions from them in the coming year.”

Real-time Interactive Customer Experience Drives Loyalty
Hearing directly from customers at critical points in the business cycle -- and acting immediately on their feedback -- is essential to enhancing the customer experience, building retention and creating advocacy. Failure or slowness to receive and respond to timely customer feedback due to manual processes or a lack of reliable notification and escalation processes can decrease customer satisfaction and business performance.  BlazeCast provides the solution by enabling businesses to proactively connect with customers, employees and key stakeholders through the media of their choice such as mobile apps, text messaging, social media, voice, live conferencing and e-mail, to name a few. With BlazeCast, businesses have a centralized and automated way to listen, respond, act, resolve and follow up on customer feedback in real-time.

“We are honored to receive TMC’s recognition for exceptional product innovation, as the BlazeCast Customer Notification solution was developed to help companies foster greater customer loyalty," said Mason Du, Vice President of Products, Benbria Corporation. “Through a closed-loop feedback strategy, we’re helping companies achieve a real-time and interactive customer experience that will enable companies to build stronger customer relationships – resulting in repeat business, positive word-of-mouth –  and ultimately, a true competitive edge.”

The Communications Solutions Product of the Year Award recognizes the vision, leadership, and thoroughness that are characteristics of the prestigious award. The most innovative products and services brought to the market from March 2010 through March 2011 were chosen as winners of the Communications Solutions Product of the Year Award.

About TMC
Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishesCustomer Interaction SolutionsINTERNET TELEPHONYUnified Communications,NGN and InfoTECH Spotlight magazines. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer ofITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO West 2010 was ranked #3 on Trade Show Executive’s Fastest 50 Award List. For more information about TMC, visit http://www.tmcnet.com/

About Benbria
Benbria is a global leader in customer notification solutions. The company’s flagship product, BlazeCast®, helps companies to improve the customer experience by building better connections with customers, employees and key stakeholders using their preferred method of communication. By utilizing event-triggered, two-way notifications such as Social Media, Mobile Apps, Text, Voice and E-mail,  Benbria enables companies to foster greater customer loyalty by implementing a closed-loop strategy that empowers companies to listen, respond, act, resolve and follow up on customer feedback in real-time. For more information visit: www.benbria.com.

Contact:

Benbria Corporation
Tony Busa
T:  +1-613-271-5970 ext 1123
E:  tony.busa@benbria.com

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