BlazeCast® Recognized for Leadership and Innovation in Helping Companies Improve Loyalty through an Engaging, Real-time and Interactive Customer Experience
Ottawa, Ontario – August 30, 2011 – Benbria, a leader in customer notification solutions, today announced that the BlazeCast® has earned the 2011 Golden Bridge Award in the "Best New Products and Services" category. The third annual Golden Bridge Awards is a premier business awards program thathonors global companies and products for significant industry achievements.
“It’s an honor to be named a winner by Golden Bridge Awards and recognized by industry peers for our innovation in providing leading-edge notification solutions that help companies foster greater loyalty through an enhanced customer experience," said Andrea Baptiste, CEO, Benbria Corporation. “This award is a testament to our ability in helping companies improve loyalty and attain greater business value from customers by delivering an engaging, real-time and interactive customer experience.”
Voice of the Customer Trends
With the widespread adoption of mobile devices and billions of active social networking accounts, business‐to‐business (B2B) and business‐to‐consumer (B2C) customers are increasingly using the power of social media to help them make purchasing decisions and to stay better connected with their brands of choice. Now that consumers have access to mobile channels and the powerful voice of social media, they expect their loyalty not to be taken for granted. They expect companies to pay attention to their needs, acknowledge their concerns, resolve their issues -- and perhaps most importantly -- have this all done in real-time.
Improving Loyalty through an Enhanced Customer Experience
To meet the demands of the evolving social and mobile world, Benbria helps companies deliver a better customer experience by building valuable connections with their customers.BlazeCast enables companies to foster greater customer loyalty by implementing a closed-loop strategy that empowers companies to listen, respond, act, resolve and follow up on customer feedback in real-time.
BlazeCast allows companies to gather customer feedback through a variety of channels such as Facebook, Twitter, other social media, smartphone apps, email, web and texting, to name a few. Hearing directly from customers at critical points in the business cycle -- and acting immediately on their feedback -- is essential to enhancing the customer experience, building retention and creating advocacy. Failure or slowness to receive and respond to timely customer feedback due to manual processes or a lack of reliable notification and escalation processes can decrease customer satisfaction and business performance.
BlazeCast uses real-time customer input, via the media of their choice, to drive pointed feedback to designated employees empowered to acknowledge, escalate and resolve issues. This closed-loop feedback process enhances the customer experience by providing acknowledgement that their feedback was received, as well as follow-up to demonstrate that their concerns have been addressed and resolved. It is that immediacy to act on customer feedback in a streamlined manner and bring accountability, acknowledgement and a closure loop back to the customer that will give companies a well-understood increase in customer loyalty and advocacy.
About the Golden Bridge Awards
Golden Bridge Awards are an annual industry and peers recognition program honoring Best Companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com
Benbria is a global leader in customer notification solutions. The company’s flagship product, BlazeCast®, helps companies to improve the customer experience by building better connections with customers, employees, and key stakeholders using their preferred method of communication. By utilizing event-triggered, two-way notifications through a variety of channels such as Facebook, Twitter, other social media, smartphone apps, email, web and texting, Benbria enables companies to foster greater customer loyalty by implementing a closed-loop strategy that empowers companies to listen, respond, act, resolve and follow up on customer feedback in real-time. For more information visit:www.benbria.com.
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