Benbria Receives a 2012 CRM Excellence Award from Customer Interaction Solutions Magazine

BlazeLoop® Customer Engagement Solution Honored for Helping Clients Recover At-Risk Customers and Increase In-Store Sales Conversion Rates

Ottawa, Ontario – Dec. 5, 2012 – Benbria, the mobile customer engagement company, announced today that TMC, an integrated media company, has named Benbria a recipient of a Customer Interaction Solutions 2012 CRM Excellence Award for its BlazeLoop Customer Engagement solution.Customer Interaction Solutions has been the premier publication in the CRM, contact center and teleservices industries since 1982.

“Benbria has been granted a CRM Excellence Award for its commitment to its customers and their clients,” said Rich Tehrani, CEO of TMC“Benbria raises the bar for the CRM community with significant advancements in both functionality and ‘connectibility’ by streamlining and facilitating the flow of information needed for companies to better connect with their customers at the point of engagement and improve retention.”

With an increasing number of consumers sharing their experiences on social media and other mobile channels, this feedback is not visible to the front-line managers who could use it to fix issues as they happen and better engage with their customers in real-time. Using a mobile device, BlazeLoop enables customers to easily provide on-the-spot feedback to businesses in a quick, convenient and conversation way.

Real-time notifications alert front-line managers of customer issues, enabling them to contact the customer straight away and privately resolve issues before customers have a chance to leave the site dissatisfied or socialize their experiences publicly via word-of-mouth and social media. By immediately acting on issues, companies can improve their daily operations by fixing points of failure in the business, win over at-risk customers and improve in-store sales conversion rates.

“Being chosen for a CRM Excellence Award is an honor for everyone at Benbria.” said Benbria CEO Andrea Baptiste. “Our mission is to help businesses better connect with their customers at the decisive moment in their experience. Our on-the-spot solution enables businesses to proactively listen and act on customer concerns before they socialize their experiences publicly. This award is further validation that we are among the leaders in our industry.”

Based on hard data, the CRM Excellence Awards rely on facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all-encompassing, covering the entire enterprise and the entire customer lifecycle.

About Benbria
Benbria is a leader in mobile customer engagement solutions for retail, hospitality, financial and fast casual restaurant customers. Benbria is passionate about building technology that connects businesses with the people they serve. Real-time notifications alert front-line managers of customer issues, enabling them to privately resolve issues before customers have a chance to leave the site dissatisfied or socialize their experiences publicly via word-of-mouth and social media. By immediately acting on issues, companies can increase revenue by fixing points of failure in the business, win over at-risk customers, increase repeat business and improve in-store sales conversion rates. For more information visit: www.benbria.com.

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.

About TMC
TMC, celebrating its 40th Anniversary in 2012, is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes the Customer Interaction SolutionsINTERNET TELEPHONYNext Gen Mobility and Cloud Computing (formerly InfoTECH Spotlight) magazines. TMCnet.com, which is read by 1.5 million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer of ITEXPO, the world’s leading B2B communications event. In addition, TMC runs multiple industry events: including Mobility Tech, M2M Evolution, Business Video, ChannelVision Expo, MSPWorld, Super WiFi, SUITS, LatinComm, HTML5 Summit Conferences and more.Visit TMC Events for a complete listing and further information.
For more information about TMC, visit www.tmcnet.com.

Contact:

Benbria
Tony Busa
+1613-271-5970, ext. 1123
tony.busa@benbria.com

TMC
Jan Pierret
+1 203-852-6800, ext. 228
jpierret@tmcnet.com

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Benbria, BlazeLoop, BlazeCast, BlazePoint, BlazeCom, Rethink Notification, and Keep Us in the Loop are trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.